Central Children’s Store at Lubyanka, Moscow

Mama is turning into an unbearable big city snob, much like Papa, who simply cannot imagine ever living anywhere other than the capital of any given country.

The way you can tell this is that Mama considers Hamleys in London one of the least pleasant places to while away a few hours in a long list of unpleasant places to while away a few hours. She has, in fact, been spoiled by the availability in such a large metropolis of many many more interesting places to hang out, and if a visit to a toy shop is actually necessary would far rather spend the afternoon wandering around the always empty ToysRUs than brave the heaving mass of small shrieking bodies fighting over a broken demonstration remote-controlled car or the last half-inch of kinetic sand. Her children’s delight in getting to actually touch an extremely limited number of the toys on display, in Mama’s opinion, is not worth the hassle of trying to keep an eye on her over-excited and increasingly frustrated kids in one of London’s tourism scrums.

Gagarin and Laika out of Lego

Luckily, because inexplicably we, her children, do not entirely share Mama’s hatred, we now live in Moscow, where there is the Central Children’s Store at Lubyanka.

Yes, it is a bit of a mouthful. There’s a story behind it. Let me explain.

The Central Children’s Store at Lubyanka is not so called because Soviet people had no need for this pig-dog capitalist nonsense of snappily memorable brand names. Back in the day it used to be called Detsky Mir, Children’s World, and it was glorious (Mama tells me).

Central Childrens Store Detsky Mir Moscow

It was this giant warehouse of a place, with an aircraft hanger-like open space on the ground floor giving way to open plan balcony effect floors going up and up and up, each one with their own child related product theme. It was so big that the full-sized carousel in the centre of the main hall looked dwarfed. Mama used to particularly enjoy going and standing in front of the walls of a thousand million Barbie dolls. Papa preferred the acres of model train-sets. And they both used to travel to the pushchair section, pre-children, because you haven’t lived until you have seen the massed ranks of every possible make and model of four-wheeled baby carrier stretching far far off into the distant horizon.

Crowded and cramped it wasn’t.

Unfortunately just as Mama acquired actual children to go with her general love of wandering around it, Detsky Mir closed for renovation. And did not reopen for many many many many many many years. And sometime during that time, the name Detsky Mir became attached to a chain of children’s toy and clothes shops in and around Moscow. So when it reopened, the original shop needed a new moniker.

Of course, this doesn’t explain, quite, the utter lack of an interesting choice of name in the Central Children’s Store at Lubyanka’s bid to muscle into the lucrative Moscow what-do-we-do-with-the-children-when-it-is-minus-10 outside market. But then perhaps they are rightly resigned to everybody calling it Detsky Mir regardless of copyright whatever they did.

Anyway. I bet you are desperate to know what it is like inside, yeah? Mama is starting to take the piss with these long rambling introductions, isn’t she? I’ll get her to shake the format up next time, OK?

Inferior to the old version is Mama’s grumpy old woman verdict. Nooooooooo, I don’t want to go, you are the worst Mama in the world, let’s just stay for a bit longer, is mine, when anyone attempts to prise me away from it. You decide who is right.

Basically they’ve kept the galleried effect, but expanded the floors themselves so that the open area is much smaller and the available space for selling stuff much bigger, which means it feels much less spacious than before. This, of course, is the source of Mama’s grumpiness. She has had it with urban space squeeze after ten years in London. Papa is just outraged that the new commercially-minded brand has replaced the old iconic clock of his childhood and given the new one (say it with me) the biggest mechanism for any timepiece in the world.

Giant Clock Central Childrens Store Detsky Mir Moscow

But what a ground floor it is! There is a STAGE and regular free performances throughout opening hours. If you like people dressed in giant foam heads resembling your favourite TV characters jollying your children along into singing, shouting, crafting and mild exercise, this is the place to hang out. Sometimes they even show cartoons!!! It’s great!

Inside Central Childrens Store Detsky Mir Moscow

But it’s not the main event. The rest of the five floors are split between places selling toys, places selling children’s clothes and accessories, places to refresh yourself with child-friendly food, and places which offer other child-oriented entertainment opportunities.

The main toy emporium is provided by… Hamleys!(This may well be Mama’s other source of grumpiness as her face starts to twitch at the mere thought).

Biggest Hamleys in the world in Moscow

Of course, this being Moscow, this Hamleys is much more spacious than the one in London even after the renovations (apparently, wait for it, it is the biggest Hamleys in the world, which should surprise you not at all), so as well as all the many toys to gawp at, there is much more room for the interactive play opportunities. These include, a large indoor climbing frame, giant slides, one of those pianos you can leap about on and make loud plinky noises with your feet, huge numbers of Lego building stations around an interactive Lego model of Moscow, racing an go cart round a track, having a go on a working carousel (smaller then the original, Mama sniffs, mainly because it’s not for adults) and SINGING WITH THE EQUESTRIA GIRLS!!!

The Kremlin out of Lego

Oh, and people demonstrating flying toys, the opportunity to handle the squeaking jumping dogs and more kinetic sand. Naturally. Yes, it can get a bit busy, but we’ve never had to wait that long to get our go on things. And if you are used to the London one, it’s practically empty.

This fabulousness can occupy us for as long as you like, but there are other things to do. First and foremost is to boggle at how many other brand names familiar in the UK have managed to set up shop in the Central Children’s Store at Lubyanka. Mothercare makes a certain amount of sense in a child themed department store, but Mama is mildly amused that BHS, the rather down at heel Marks and Spencer’s knock off, has an outpost here in the dead centre of overpriced boutique shopping that is central Moscow, albeit a usually empty outpost.

We, however, do not do our clothes shopping here (we go to the other Detsky Mir). But we do allow Mama to take us up to the top floor where there is a food court with any number of coffee dispensing outlets, a stained glass fairy-tale depicting roof and a large free indoor play area on the topic of space. We take our shoes off, Mama sits down with her vital caffeinated refreshment and we are all happy for half an hour or so. If the usual fast food joints are not something you could consider feeding your children at, the still reasonable but slightly more respectable Grabli café is on the same floor.

As is the access to the roof. Yes, you can go and stand on the top of this tall building and gawp over the rooftops towards Red Square and the Kremlin. It’s very very cool and there are free binoculars for even closer up aerial sightseeing. Follow the signs for the viewpoint (in English as well as Russian). There is also a free toy museum on the same floor, which we have yet to explore but which is on the list.

As are many of the other entertainment options. For the other reason why the Central Children’s Store at Lubyanka has squeezed its former space a bit is to fit in things like a cinema, a number of stages for robotics shows and the like, an anamatronic dinosaur experience we are TOTALLY going to for my birthday, and Kidburg, one of these amusements which involves children pretending to make like the adults, go work work, earn money and generally prepare themselves for the daily grind ahead. My Jammy Big Brother and Papa have been as part of a school trip. Mama and I have not. We are sulking and therefore not prepared to say anything about it whatsoever until we have our turn.

(‘IT WAS COOOOOOOL!’ says my Jammy Big Brother, ‘I HAD FUUUUUUN! But I kept choosing jobs that didn’t give me much money and I couldn’t buy a toy at the end.’ Which just goes to show you that the apple doesn’t fall far from the tree. But Papa was not as scathing as he sometimes is when he has had to part with money in order to keep his brats amused, so it couldn’t have been that bad).

Central Childrens Store Detsky Mir Moscow at Christmas

Some tips. There is a cloakroom on the ground floor. Use it. Says Mama. Yes, I know you will have to queue when you want to go home, but you do not want to be the one schlepping everybody’s coats, overtrousers and extra jumpers around in the winter months.

Unsurprisingly, the Central Children’s Store at Lubyanka is much quieter just after it opens at 10am than at other times of the day, so if you really want uninterrupted access to all the interactive opportunities, this is an excellent time to arrive.

And also, those little ice cream selling carts dotted around the ground floor? Make use of them – along with eating an ice cream in GUM, eating an ice cream in the former Detsky Mir should be on every Soviet-inspired traveller’s bucket list. Plus, they are pretty good.

If you are travelling to Moscow with children, Detsky Mir, sorry, the Central Children’s Store at Lubyanka is a bit of a must. An indoor themepark in the middle of downtown Moscow? What better way to bribe your children when you want to fit in a bit of cultural and historical sightseeing? I know Mama is quite prepared to trade a visit to a museum with popping in here on our way home. From my point of view this is entirely the right attitude.

More Information

The store’s website.

This is what the Hitchhiker’s Guide to the Galaxy has to say about the seven deadly sins of electronic toy design.

Address: Teatralny Pr-d, 5/1, Moscow

Opening: 10am to 10pm, every day.

Admission: Theoretically, it is free to get in. Getting out without spending any money when you have children with you is another matter.

By public transport: The metro stations Lubyanka (red line) and Kuznetsky Most (purple line) are actually in the basement. How convenient is that?

By car: There is also a car park in the basement. Usually with a queue to get in too.

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The Central Children's Store in Moscow is more than just a toy shop

Packing my Suitcase
MummyTravels

The Great London Christmas Window Scavenger Hunt 2014

“I’ve got a treat for us today,” said Mama. Toys, we thought. A trip to the zoo, we got even more exited. Maybe even lunch at Macdonald’s. Lunch at MacDonald’s, with a Happy Meal toy at the zoo?

No.

“We’re going to look at Christmasy shop windows around London!” Said Mama.

Mama thinks we should be more into walking. She’d like it to be walking around wild open spaces, preferably upwards towards the top of a smallish mountain, but our big city is curiously lacking in really large hills in the middle of nowhere so sometimes she makes do with the highways and byways of central London.

She recognises that we are less than keen on rambles with no discernible point. Thus the idea of the Great Christmas Window Scavenger Hunt 2014 was born. Won’t it be fun, Mama put to us, to go and look at all the festive offerings around town? Father Christmas and His reindeer! Tinsel!! Baubles!!! Cute winterproof animals!!!! High calorie foodstuffs carved into the shape of Christmas trees!!! Snooooooooooooooooow! Twinkley lights!!!! TOYS!!!!! And other such heartwarming scenes of rampant commercialism.

We were a bit dubious and had to be bribed with the promise of actually being allowed into a shop to look at overpriced plastic tat. Papa was a bit dubious too but Mama said he could have dinner in Chinatown, so he was won round. Babushka, well, I am not sure what Babushka thought but she came along anyway.

We started off at the John Lewis on Sloan Square. Penguins! Can’t go too far wrong with penguins in amusing positions Mama thought.

John Lewis and knitting penguins at Christmas

The ones with underwear on their heads were a particular hit with us children.

John Lewis and underwear penguins at Christmas

Mama felt it was a bit minimal and lacking in your actual jolly sparkly decoration. But then she managed to go the whole Christmas period without seeing That Advert and so is probably missing something.

John Lewis and yet more penguin action at Christmas

Harrods, I am pleased to say, did not disappoint Mama. You want a giant Santa with moving flying reindeer toting prominently placed dolly Elsa from Frozen? YES MAMA WE CERTAINLY DO! ELSA! LETITGOHEREISTANDLETITGOLETITGOLETITGOLETITGO! Sorry, where were we?

You want rotating men with antlers on their bowlers, despite the fact that Papa felt it was a potentially controversial reference to Joseph as a cuckold (whatever that is)?

Harrods and an odd choice of headgear at Christmas

 

You want miniature mousey dioramas with ACTUAL FALLING SNOW? Which admittedly were far too high up the wall for me, but then what are parents for?

Harrods where mice are definitely striring at Christmas

You want inadequately dressed women in chilly-looking forests? A giant clock? Handbags? Harrods had ’em all.

Harrods Happy New Year

Not sure what the rainbow stripy clothes in the window at the end have to do with the nativity, but I am young and some of the references go over my head. They were lovely and bright though so its all good.

We went into Harrods. Mama normally enjoys a good poke around this fabulous emporium of really REALLY expensive stuff. And the toilets. But on this occasion it was very very busy and not so much fun. I spent a lot of time being firmly towed through a huge wall of bodies (well, legs) as Mama and Papa tried to find the Christmas bit with only a brief pause to contemplate the price of caviar and enjoy the tiling in the food hall. Harrods, it seems, is large and somewhat labyrinthine, if also exceedingly shiny. When we eventually found the Christmas area, it was smaller than expected, although that might have been the effect of so many people. It did have an excellent advent calendar in the form of a porcelain dolls house where every door concealed another delicate Wedgewood ornament. A snip at many thousands of pounds. For some reason, us trying to play with it stressed Mama and Papa right out and we exited without going up to the toy floor. If you decide to take a look inside Harrods during peak Christmas shopping days with small children, Mama recommends going straight there, having worked out your route ahead of time. Or just giving the inside a miss altogether.

It’s certainly worth a wander around at some point, mind.

Mama and I wanted to look at the Harvey Nicks windows, but we were bundled onto the bus by the menfolk at this point so only just caught a glimpse as we shot past at the best speed a double decker caught in Knightsbridge traffic can manege. Lovely lighting, lovely dresses, lovely colourful trees is about all I can tell you.

Instead we headed for Fortnum and Mason, which, according to the windows, sells food. Very very beautiful food. Very beautiful food, all frosty and glittery and magical. We particularly liked the Christmas puddings, although I think my Wonderful Big Brother might have preferred the robins.

Fortnum and Mason, Christmas puddings and robins

Mama was also taken by the silver sleigh and the vodka. She must have been thirsty.

Fortnum and Mason, the sliver sleigh at Christmas

But having learned from our Harrods visit, we didn’t go inside. Mama says the national beverage they sell isn’t all that anyway – her Russian visitors usually prefer Yorkshire Tea. This does not bode well for the chocolates, however fabulous they look.

Onto Regent’s Street, which Mama had been planning to miss in favour of the more attractive and considerably less busy back alleyways. We overruled her because of the toy shop. Called Hamley’s, apparently. It’s a very popular toy shop is Hamley’s. Mama is not entirely sure why because aside from the demonstrators and the opportunity to play with some of the merchandise, there doesn’t seem to be that much here than you can get anywhere else where you can accomplish your spending without the risk of being trampled underfoot by three thousand maurauding small people and their six thousand pursuing parents.

Hamleys at Christmas

I think Mama is still in mouring after they shut down the massive MASSIVE department store in central Moscow called Detskii Mir (Children’s World). A whole floor of Barbies she tells me. And a full scale working carosel on the main floor. Allegedly it is due to reopen, but Mama is suspicious it will not be the same.

We have not had the pleasure, and are entirely entranced by the hawkers and hands on opportunities. We are also oblivious to Mama’s panic as she tries to keep both of us in view while many many pretty things beckon us this way and that in an environment we are much better at wiggling our way through than she is. However, luckily for the success of the outing, nobody got lost, suffocated or had an epic strop when refused immediate gratification of our consumer whim, although it was a close run thing when Big Brother found the Steiff cuddly animals section.

Next up, Liberty, with a cursory glance towards what Mama thinks are the most fun street Christmas lights. Who doesn’t like a giant Santa face decorated with headphones?

Carnaby Street at Christmas

Mama also really likes Liberty, which she thinks is the genuinely eccentric old money cousin to Harrods brash neovaux rich extravagance. Unfortunately for her, we were starting to get hungry at about this point and so did not take to the ship themed windows at all.

Liberty saw a number of ships sailing in

Mama managed to persuade us to briefly look in on Oxford Street and its floaty light balls, but we were soon retreating at full pelt towards the promise of noodles and spring rolls in China Town.

China Town at Christmas

Mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm.

Tantrums averted all round, we were ready for another leg, which is how we found out they have a small funfair on Leicester Square. If you don’t fancy the crowds of Hyde Park’s Winter Wonderland, this is a good alternative, especially if you like carousels, which Mama definitely does. There was also an excellent rollercoaster for small people and Papa had obviously let his sticky sweet pork balls go to his head too as he had a go at the archery. He nearly won too!

Leicester Square at Christmas

Then it was on to Trafalgar Square and the very tall but somewhat austerely decorated Norwegian pine tree, the traditional Christmas sound of busked bagpipes, and what Papa says is a very British nativity scene. See the woman doing all the difficult childcare work while the man lolls around chewing a straw? What is it with the incompetent Papa meme in this country, he would like to know. Of course, the nurses at the London hospital where Mama gave birth to my Wonderful Big Brother did single him out for special praise as an exemplary model of clued up fathering in Mama’s medical notes. But since they did this for changing a nappy without any special fuss or needing assistance, I am not sure what side of the argument this falls on. Mama says, you know your society is in trouble when a casual glance at adverts on Russian TV show a more equitable parenting lifestyle than the ones here. I think that’s a bit political for the Christmas episode of the blog, so all I will say is that we ran wildly around the fountains for a bit and then got the bus home.

Trafalgar Square and a very tall tree at Christmas

All in all I would say that as a thrilling day out for the under tens, going to look at Christmas windows isn’t as exciting as Mama thought it would be, although we did enjoy Christmas tree spotting, a sport which we carried on enthusiastically throughout the holiday period. Mama thinks that perhaps having some kind of additional bingo game incentive (the team that fills their score card of festive items first wins a chocolate reindeer!) might help, and that if you have less of an aversion to starting Christmas in November than she does then that might be the time to do it.

And next year they might have a fourteen foot Santa climbing up Selfidges while flinging sweeties to the children below. You can always hope.